The hospitals that attract physicians to join their staff in a merger or acquisition negotiation are finding that the largest pushback from new practices is found in the human relationships….not the technical ones. Managing relationships has clearly become the most time consuming effort of “C” suites.
Merging cultures takes more than the right technology or the right workflow or the right operational guidance. From governance to day to day stress; the better a culture can manage the relationship with new physicians and staff; the better chance that relationship will prosper and prove financially rewarding for all concerned.
While patient centeredness will help to drive positive patient outcomes and reduce cost; the real cost of badly managed relationships is driving providers back to private practice or to competitors.
The problem is two sided. The providers fail to value their practice appropriately and manage the acquisition/merger with expectations closer to reality and hospitals tend to treat practices like another hospital department….a fatal mistake.
How can both a practice and a hospital merge their cultures in a successful way is the subject of Andy Popple’s white paper entitled “Managing Newly Acquired Physician Groups”. Andy, President of MMS understands the critical nature of relationship building and managing expectations. His many years of experience brings thought, humor and good sense to this timely subject.
To learn more, download his white paper now.