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Social media has become the pinnacle of communication in the last 5 years.  Marketing of products, people, politics and services have migrated from more conventional marketing i.e. direct mailing and printed ads to Facebook and twitter campaigns.  Most healthcare practices have... Read More

Competition and quality. Both of these words define key elements that management personnel within the medical industry must remain focused on in order to be successful. Management teams are responsible for identifying and considering all stakeholders, whether primary or... Read More

When your organization is looking to fill a physician partner within your medical group, consider the expense of recruiting a physician.  Recruitment starts with exploring the position requirements, such as growth, community needs, etc.   Financial analysis should be performed to... Read More

Decision making and realizing the consequences of decision-making has never been more complex or critical as in these uncertain times for healthcare executives.  Reacting to federal mandates and laws takes time and considerable judgment as much of the definition of the law as yet... Read More

A dozen years ago, we were wearing beepers and using Palm Pilots to organize our business worlds and a sales guy walks into the office and says, “I have a software program on a palm pilot that allows physicians to key in patient visit data and it pops out a CPT code that... Read More